Friday, August 20, 2010

Amari: Apotheke (OnDaNomala, 2002)

The indie-hop vogue hearlded elsewhere by the AntIcon label has never really caught on here in Italy. "Apotheke", a very early and paradigmatic of the tendency, seems anyway to indicate that the style would fit perfectly with our panorama.
Later works by Amari would lean in a more electropop direction, but here hip-hop is still the main course. A quirky kind of hip-hop, for sure: you get the beats, the scratches and the rap flow, but nothing sounds like the usual "posse" aesthetics of Italian hip-hop.

The musical background is full of fluffy electro sounds and acoustic guitars, in a perfect "indie" fashion, and lacks any aggressiveness. The voices - uncombactive and intriguingly arranged in half-sung vocal harmonies - are the ones of spoilt kids from the middle-class bourgeoisie, lazy university students with all eases and no will to remonstrate against anything.
And the lyrics, they wallow in their everyday uselessness: personal relations rifracted through fragmented metaphors just for the sake of sounding a bit cryptic.

Everything should point to a horribly pretentious and poor album, but for some miracle it's not like that. The songs are light, delicate and tuneful; the music and lyrics pleasantly mix genres and registers: hip-hop and indie-pop, youth slang and (wannabe) cultured terms.
So thumbs up for Amari - this time, at least. Starting from the following "Gamera", the band would become more and more annoying...


  1. Camogli
  2. Pianetarock
  3. Megamedio
  4. Apotheke
  5. Letter to Kafey
  6. Ottakring
  7. Folkgalore
  8. Berlino è silenziosa
  9. Whale Grotto
Download (192 kbps)

Similar albums on the blog:
Fare soldi: Sappiamo dove abiti (Riotmaker, 2008)
Artemoltobuffa: L'aria misteriosa (Aiuola, 2007)